Mercedes-Benz

Information about None had doubts if Mercedes-Benz was the automotive company with brand very strong in Indonesia, in fact in the world. The company with the symbol of the star vehicle of three this was known as the quality vehicle high. Moreover, on the consumer's marrow, Mercedes-Benz was also known as the vehicle that really emphasised the safety.

The reputation like this just like that did not succeed in being created on the consumer's marrow. But was results of the experience more than 110 years in the production of the car that was begun by the pioneer Gottlieb Daimler and Karl Benz. Moreover, Mercedes-Benz grew into one of the giant's companies with brand strongest in the world.

However, sold the trade-marked product strong with the expensive price not simple. Not only the condition psikografis and the social class, but the consumer's lifestyle also held the important role to be able to in understood by the company. The lifestyle was the socio-economic situation reflection and the atmosphere of the time. Whoever could embrace him with kecerdasaan and creativity, will remain and increasingly developing. The awareness that customer now t.

So, very exact when Mercedes-Benz did rebranding by entering the world of the lifestyle. Mercedes-Benz carried out the transformation of the business in the form of experience that carried lifestyle. So, experience this immediately could be felt by customer him.

Enter the world lifestyle, was carried out by Mercedes-Benz by holding Mercedes-Benz Fashion Week in various parts of the world. Nah, the step that was carried out by Mercedes-Benz this normally was acknowledged as the strategy experience the brand. And quite deliberate was aimed to customer that made lifestyle as part of his life.

For Mercedes-Benz, the strategy rebranding as this was formed the background by the similarity of the point of view in gazing at one mode. The similarity of this point of view was formed in the development of the design that was creative and innovative for each one of his products. In view of the fact that Mercedes-Benz was part of the world fashion as in the case of the fashion or accessories.