Inexpensive
and environmentally friendly cars (LCGC) Toyota and Daihatsu were
touted over the years, eventually embryo bakalnya sticking. Today
(19/09/2012), PT Astra International Tbk (Astra Group) launched its
third product collaboration Agya Toyota Astra and Astra Daihatsu Ayla at
the Ritz-Carlton, Sudirman Central Business District (SCBD) in South
Jakarta, Wednesday (19/9 / 2012).
karenas very special launch was attended by Minister of Industry MS Hidayat, Trade Minister Gita Wirjawan, Koichi Ina (President Director of Daihatsu Motor Company = DMC), Yukitoshi Funo, Executive Vice President of Toyota Motor Corporation (TMC), the President Director of Astra Prijono Sugiarto, President Director of PT Astra Daihatsu Motor Sudirman MR, President Director of PT Toyota Astra Motor (TAM) Johnny Darwaman and other Astra directors.
"This product is the answer from LCGC program launched by the government of Indonesia," said Koichi Ina, president DMC.Produk generated according to the characteristic needs of Indonesia.
Described, the two products will be manufactured and supplied by ADM then original equipment manufacturer (OEM) to TAM. Both cars are 5-passenger compact car. Ground is high Clerence corresponding characteristics of the road in Indonesia.
No more Rp96 Million
Prijono Sugiarto, president director of Astra Astra said sure both of these products will be successful third-Toyota-Daihatsu collaboration in Indonesia. The reason there are two factors. First, the number of cars in Indonesia terdftar 11 million units from 245 million.
"That is, one car in Indonesia is still used by 20 people. Number is still small compared to Malaysia which is the ratio 1: 3, South Korea is 1:4," said Prijanto.
The second factor, a significant rise of the middle class in Indonesia. Currently, the number reached 45 million and by 2030 will be racing to 93 million people.
"The problem is, the low car ownership is the price is not affordable," said Prijono.
Industry Minister MS Hidayat added, this collaboration shows the seriousness of Toyota and Daihatsu. "We hope that the price of this car fit the original concept, less than $ 10,000 As (USD 96 million) per unit," said Hidayat.
karenas very special launch was attended by Minister of Industry MS Hidayat, Trade Minister Gita Wirjawan, Koichi Ina (President Director of Daihatsu Motor Company = DMC), Yukitoshi Funo, Executive Vice President of Toyota Motor Corporation (TMC), the President Director of Astra Prijono Sugiarto, President Director of PT Astra Daihatsu Motor Sudirman MR, President Director of PT Toyota Astra Motor (TAM) Johnny Darwaman and other Astra directors.
"This product is the answer from LCGC program launched by the government of Indonesia," said Koichi Ina, president DMC.Produk generated according to the characteristic needs of Indonesia.
Described, the two products will be manufactured and supplied by ADM then original equipment manufacturer (OEM) to TAM. Both cars are 5-passenger compact car. Ground is high Clerence corresponding characteristics of the road in Indonesia.
No more Rp96 Million
Prijono Sugiarto, president director of Astra Astra said sure both of these products will be successful third-Toyota-Daihatsu collaboration in Indonesia. The reason there are two factors. First, the number of cars in Indonesia terdftar 11 million units from 245 million.
"That is, one car in Indonesia is still used by 20 people. Number is still small compared to Malaysia which is the ratio 1: 3, South Korea is 1:4," said Prijanto.
The second factor, a significant rise of the middle class in Indonesia. Currently, the number reached 45 million and by 2030 will be racing to 93 million people.
"The problem is, the low car ownership is the price is not affordable," said Prijono.
Industry Minister MS Hidayat added, this collaboration shows the seriousness of Toyota and Daihatsu. "We hope that the price of this car fit the original concept, less than $ 10,000 As (USD 96 million) per unit," said Hidayat.
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