Step Suzuki announced its bankruptcy in the United States will not be followed by other Japanese principal, which Mitsubishi is also difficult to sell the car in the country. Mitsubishi President Osamu Masuko confirmed its commitment to continue its business in the automobile market in the world number two.
"We have no intention whatsoever retreat from the United States, one of the most important markets in the world," said Masuko told Autonews (06/11/2012).
As of October this year, Mitsubishi has decreased enough, ie 29 per cent or just sell 50 103 units. Mitsubishi's market share shrank 0.4 percent lived from 0.7 in the previous year. The condition is inversely proportional of the total car market in the United States were up 14 percent in the first ten months of this year. Mitsubishi had experienced its heyday in the land of Uncle Sam highest selling 345,111 units in 2002.
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Masuko believe the decline in U.S. sales this year due to Mitsubishi's decision to stop selling some models in the United States, the Eclipse, Eclipse Spyder, Galant and Endeavor. Until the end of this fiscal year (ending March 2013) Mitsubishi hopes to achieve sales target of 55,000 units. Next year, Masuko targeting sales rose to 80,000 units.
One effort to increase sales is to launch new models such as the Outlander July next year which is marketed and manufactured in North American assembly facility with a capacity of 50,000 units per year.
Masuko added that Mitsubishi intends to encourage the sale proceeds of its plant in Illinois to 70,000 units per year. Especially for the Russian market, Latin America and the Middle East.
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