In addition to Datsun and Renault, one of the brands that participate in the biggest car show in Indonesia, which will take place again this year, the IIMs in 2013, is Fiat. The Italian brand is now officially under the auspices of PT Garansindo Inter Global, car manufacturers with products Jeep Chrysler, Dodge, and Chrysler.
Internal resources of the company said, moments IIMS 2013 was chosen to re-introduce the Fiat in Indonesia after being "suspended animation" since the late 1990s. At that time, Fiat marketing is still held under the auspices of the Federal Motor Astra Group.
"During the IIMs, we see market appreciation. Problems sale or not, because they have not yet been decided considering various factors, such as taxes, insurance, shipping, and vehicle segments," said the source who asked not to be named, Sunday (08/18/2013 ).
Model shown is ready to debut the Fiat 500 or Cinquecento (colloquially here "Gopek"). In the United States, its presence Jenifer Lopez took as its ambassador. "The model will first be brought directly (CBU) from Italy," the source added again.
At IIMs this year, Chrysler Indonesia will feature the theme "Earth, Wind and Fire" at the exhibition booth, put forward the elements of nature. Earth is characterized by the presence of the Jeep brand as a rover vehicle. Wind is described as dynamic and beautiful elements, represented by the Dodge and Chrysler. Meanwhile, the Fire, the element of fire, signifying the spirit that does not go out of the new brand will be brought, namely Fiat.
